ABOUT
Hey there, my name is Geena! I’m an experienced digital marketer and creative with 10 years of experience in the music industry at labels like BMG, UMG and Sony Music in digital marketing, product management, A&R and journalism.
My expertise lies in development of brand identity and translating this to digital media to engage audiences through short form content and community building. I also have experience in product management, content seeding, influencer marketing, IRL fan community experiences, CRM strategy and paid media. I’m a bilingual, German & American national with insights into the German media industry.
In the last decade, I’ve been in and out of recording studios, on and off of stages, and have released several of my own music projects - experiences which have uniquely equipped me as a marketer with the tools to help artists navigate their marketing and branding concerns.
EDUCATION
New York University
BFA Recorded Music (Minor: Creative Writing)
Clive Davis Institute of Recorded Music
University of St. Andrews
MLitt Marketing
School of Management
CAMPAIGN SNAPSHOT
Samara Joy, Arcy Drive, AJR, Louis Armstrong (estate), hannah bahng, Dream Ivory, Kurt Vile, Phosphorescent, The Brook & The Bluff, Cody Fry, Chad Lawson, Blake Mills, Andy Grammer, Leslie Odom Jr, Duran Duran, Maxi Priest, Joss Stone, and many more.